FITC Toronto 2018

2018-04-08 00:00:00 2018-04-11 00:00:00 America/Toronto FITC Toronto 2018 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC Toronto


Elvira is a creative director at Local Projects, the experience design studio behind the 9/11 Memorial Museum, the Immersion Room at Cooper Hewitt, and many more. She also leads the department for visual experience design at the firm. In this talk, Elle will delve into what it means to be a creative leader, how to build and mentor design teams, and how to spearhead projects at the intersection of architecture, design, content and technology. She will use her recently completed project for the ARoS Art Museum in Denmark to provide attendees with a behind-the-scenes look at Local Project’s “Prototype First” approach, and will show how they broke all the rules to make art social, and deliver towards the mandate of a “Mental Fitness Center.”


Share insights on creative leadership and creative processes

Target Audience

Creative leads, team leads, art directors, creative directors, experiential designers and all those who aspire to become a (creative) leader.

Five Things Audience Members Will Learn

  1. What makes a good creative leader
  2. How to build a creative team and mentor talent
  3. How to maneuver the intersection of architecture, design, content and technology
  4. Insights from the ideation process at Local Projects
  5. Insights from Local Project’s “Prototype First” approach