Overview
There are no facts about the future, but that doesn’t mean we can’t start designing it. By combining foresight and strategic innovation — through the creation of immersive experiences that simulate (and stimulate thinking about) disruptive future scenarios — we can encounter and explore the world of tomorrow right here in the world of today. The president and resident futurist of The Mission Business — a Toronto design consultancy — will explore how effective strategic planning relies as much on playful storytelling and good UX as on Project, PowerPoint and DOCX.
Objective
This talk will introduce the domains of design fiction and experiential futures, and will unpack how experience design and strategic innovation can generate new value inside an organization.
Target Audience
Management (Teams), Entrepreneurs, Investors
Five things audience members will learn
- What the guy on stage is talking about when he says things like Design Fiction and Tangible Futures.
- What happens at The Mission Business Inc.? How is the company “bringing the future to life?”
- Strategic planning as a process of highlighting knowledge — both known and unknown — and imagining how new ideas could be put into reality to generate new value.
- The key to unlocking new value in strategic planning is creating an immersive, engaging, and interactive environment. A place where people feel compelled to take risks, think imaginatively, and be bold.
- New methods that are emerging at the intersection of design and foresight to create participatory future scenarios that engage many sets of stakeholders in powerful new ways.
