FITC Amsterdam 2014
  • 2014-02-24 00:00:00 2014-02-25 00:00:00 America/Toronto FITC Amsterdam 2014 Amsterdam FITC
  • Amsterdam



Irene Pereyra, User Experience Director and Anton Repponen, Creative Director, will walk-through an in-depth ‘behind the scenes’ of the redesign of and challenges in other large redesigns in a chronological manner: from how the projects started, to the successes and hurdles faced along the way, and ultimately to launch. This incredibly candid presentation is an opportunity to learn about the ideas that worked and the others that failed miserably. It is the ‘behind the scenes’ story of the real-life challenges faced by Anton and Irene, told in a refreshingly candid manner.