Spotlight AR/VR 2016
  • 2016-12-03 00:00:00 2016-12-03 00:00:00 America/Toronto Spotlight AR/VR 2016 Toronto FITC
  • Toronto
  • #Spotlight


Podcast View Video


For a decade augmented reality has been confined to print media, using markers, coded images, and other elements to bring the idea to life. The impact of AR goes well beyond print. Just as Pokemon Go exposed the world to geo-located AR, this presentation will explore and explain the use of AR in other innovative applications. From object selection, user defined tracking (UDT), and Point Cloud spatial tracking, to RGB color recognition, face recognition, and environment based AR.

Co-presented by Steve Martell (VP Creative Technology) and Dennis Hubley (Senior Developer) from Current Studios, this presentation bridges the gap between code and creative. Offering two sides of the story needed to conceive, create, and produce innovative experiences.


Demonstrate the creative application of augmented reality and the power of computer vision.

Target Audience

Creatives, producers, and developers.

Assumed Audience Knowledge

General idea of how software/hardware works. No dev background required.

Five Things Audience Members Will Learn

  1. Creative techniques to create innovative and practical AR experiences
  2. AR myth busting
  3. How to apply those techniques technically with tips and tricks for the tech minded producer or developer
  4. The power of OpenCV libraries, as well as a few of the leading tools for AR development
  5. A look at the near future of AR and its convergence with VR