As User Experience Director, Irene is responsible for translating business requirements into intuitive interactive solutions. For the last 6 years she has led the strategy and UX initiatives for clients including Wacom, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC and Red Bull for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association and The European Design Awards.
Irene has been a guest speaker at numerous conferences such as OFFF and FITC and taught at prestigious learning institutions like Hyper Island. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore and Tegucigualpa. She holds a Bachelor’s Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York.
Originally from Amsterdam, she currently lives in Brooklyn, is a Scandinavian sweater and mid-century furniture enthusiast, and commutes by bike to work everyday.