Full Bio

Irene is currently the head of UX and strategy at Fi responsible for translating business requirements into intuitive interactive solutions. She also manages the agency’s global UX team to develop digital experiences that incorporate all technical, editorial, and usability specifications. For the last three years, she has led Fi strategy and UX initiatives for clients including USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC and Red Bull for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association and The European Design Awards.

Irene has been a guest speaker at numerous conferences such as OFFF and FITC and taught at prestigious learning institutions like Hyper Island. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore and Tegucigualpa. She holds a Bachelors Degree in Fine Arts from the Art Institute of Atlanta, and a Masters of Science in Communications Design from Pratt Institute in New York.

Originally from Amsterdam, she currently lives in Brooklyn, is a Scandinavian sweater and mid-century furniture enthusiast, and commutes by bike to work everyday.