During the past ten years, Rachel Noonan has developed an expertise in integrated brand marketing, strategy and partnership working with a variety of industries. Rachel has been a business owner, brand maven and adventurer, leading niche initiatives and multi platform campaigns for brands such as PONY Footwear, Solaris Jewelers, Canadian Film Centre, Worldwide Short Film Festival, Alliance Films and Warner Bros. She leads Insights, creative and business development at SPOKE by harnessing the evolved world of communication where a holistic approach yields impact and integration and engagement.