Martin Pagh Ludvigsen is a Creative Technologist, AI director and head of Labs at Goodby, Silverstein & Partners. Originally from Denmark, Martin holds degrees in Computer Science and Theater Science. Martin uses cutting edge tech to tell stories for brands, and has directed award-winning work globally. Like many others, Martin likes to tinker and break things. But unlike most, he also likes putting them back together in new and unexpected ways.

Martin’s creative journey started by moving his body on the stage, then by moving pixels on the screen with ActionScript, then to America where he went from cool, Swedish indie production company to the security and comfort of 401ks and platinum health insurance in Big Advertising. He’s a father, a husband, a globalist, an immigrant, a humanist and a self-identified MAMIL. Also, he cries over football.