Mark Chalmers studied architecture, but started a career in advertising in the 90’s at HHCL + Partners in London – where he was brought in to take campaigns beyond traditional media. In 2000, he moved to Amsterdam to become Executive Creative Director at the newborn Strawberryfrog. Apart from creating global and unorthodox campaigns, he was responsible for founding Blueberryfrog, one the first guerrilla agencies in the world (later the two frogs merged). In 2004, he founded Creative Social, a global collective of digital creatives that share knowledge and inspire each other; and in 2008, Chalmers founded the celebrated digital agency Perfect Fools (established in Stockholm in 2002) in Amsterdam. Mark started with VICE first as a consultant for the internationally respected fashion magazine i-D in London before joining them in Amsterdam in 2014, where he is based as Executive Creative Director and Managing Director of Virtue — connecting brands to the global millennial audience. He also regularly curates art exhibitions in his own Garage to international acclaim.