Jessie McGuire is the Managing Partner at brand design studio ThoughtMatter, leading a diverse team of artists, writers, and strategists to create daring designs and identities for global brands, local communities, art museums, foundations, institutions, and non-profits. She has been integral in shaping the purpose and creative vision of ThoughtMatter, spearheading projects and campaigns that reflect the agency’s culture and mission, including a modern redesign of the U.S. Constitution and the For The People docu-series.
Her passionate approach has also informed ThoughtMatter’s work with cultural institutions like Yerba Buena Center for the Arts, and innovators like Web3 diversity pioneers World of Women, as well as companies like Viacom, Procter & Gamble, and many others. In addition, Jessie has raised awareness and support for socially progressive causes such as March for Our Lives, Girls Write Now, and The Joyful Heart Foundation, as well as on community-minded efforts for The New-York Historical Society, Downtown Staten Island, and The Center for Arts Education.
Jessie holds a BFA in Communications Design and Advertising Art Direction from Pratt Institute and a MPS in Branding from The School of Visual Arts. Before joining ThoughtMatter, she produced and designed projects for billion-dollar brands owned by Kimberly-Clark, P&G, and Colgate Palmolive.
In addition, Jessie formerly served as the Advocacy Chair on the board of directors of the New York chapter of AIGA, and is a regular speaker at conferences across NYC.
When she’s not building brands, Jessie can be found mentoring the next generation or running in Brooklyn—alone, in a race, or after her two kids.