James is a proven web entrepreneur, having led and sold two successful startups. Prior to co-founding EdgeCast, James was vice president of business development for Talisma Corporation, an enterprise software vendor focusing on CRM software. James joined Talisma as a result of the acquisition of his company, KnowledgeBase, where he was president & COO. At KnowledgeBase, he worked with co-founders Alex, Phil and Lior, and was involved in all aspects of the company and responsible for its growth and development. With more than six years of leadership experience in the technology sector, James has started and grown businesses, built out scalable product and technology solutions, and created and managed high performance management teams.

Prior to KnowledgeBase, James successfully led Web-hosting company Virtualis Systems through start-up, growth, acquisition, and a merger/integration. He was then COO of the web hosting division of Allegiance Telecom (Nasdaq: ALGX), the communications concern that acquired Virtualis in Fall 2000. While at Allegiance, James managed the integration of Virtualis as well as other ISP acquisitions into one centralized hosting network eventually re-branded as Hosting.com.

James has a deep consumer marketing background having spent his early career (seven years) in brand management at Mattel before being sent by Mattel to business school full time as their first ever sponsored MBA. Prior to leaving Mattel, James was brand manager for Hot Wheels and responsible for more than $150 million in sales.

James received his MBA from Harvard Business School and received his operations, marketing, finance and leadership skills from his front line positions growing brands and businesses. James lives in Los Angeles.