Florian is the Creative Director of Hi-ReS!, a digital agency he founded in 1999 with his partner Alexandra Jugovic, Hi-ReS!’s second Creative Director.

While their backgrounds were in fine art, music and film, it was their first self-initiated interactive project, soulbath.com, that garnered unexpected worldwide attention, culminating in a prominent piece in the New York Times, and led to commercial work, most importantly the site for Darren Aronofsky’s Requiem for a Dream.

Their current client list includes Dolce&Gabbana, Agent Provocateur, J├Ągermeister, Diesel, Nokia, Channel 4 UK, Rizzolli New York as well as artists such as Beck, Massive Attack and Goldfrapp.
Their ?rst monograph ‘Amantes sunt Amentes’ (Lovers are Fools), chronicling 8 years of work, was released in October 2007 by renowned German publisher Die Gestalten.

Over the years, Hi-ReS! have won numerous awards, among them a BAFTA, D&AD Silver, several Cannes Cyber Lions, numerous Clios, One Shows and Webby Awards.

He also runs Nanika with Andreas M├╝ller, focusing on new technologies and interactive installation work beyond traditional input and output for clients such as Nokia, Bombay Sapphire and Sony.

Alexandra and Florian live in London with their 2 children Ava Ray and Marlon. There is a distinct chance he will be showing pictures of them in his presentation.