Eric Hanson is the Vice President of Digital Products at the PGA TOUR. At the TOUR, he leads the digital product, program, operations, and support teams. He recently led the evolution of the PGA TOUR’s digital platforms, including the development of a new PGA TOUR app, and a redesign of PGATOUR.COM.

In 2024, he led the development of the TOUR’s Apple Vision Pro app. Under Eric’s guidance, the TOUR has built an in-house software development team to push the fan experience forward.

Before joining the PGA TOUR digital team, Eric spent seven years leading digital product teams at Lowe’s, focused on mobile app development and digital commerce. He helped grow the company’s e-commerce revenue and led the modernization of Lowe’s digital platforms. Prior to that, he worked in digital advertising and brand marketing, helping companies like Walmart, Microsoft, ESPN, Pizza Hut, PING Golf, Michael Kors, and Hyundai grow their digital presence.