Benjamin Palmer serves as the Co-founder CEO of The Barbarian Group. Over the six short years since the company’s founding, Benjamin has come to be one of the most respected voices in the world of interactive and digital advertising. He was named one of Creativity Magazine’s 50 top creatives – one of a very select few from the digital world. He has served as interactive jury president for the 2007 Asia Pacific Ad Fest, along with being on countless other award show committees.
Benjamin leads the creative group at The Barbarian Group, overseeing creative output as well as the company’s overall direction and vision. He is integral to the spirit and spunk of the company, providing leadership since its inception. Benjamin has been intimately involved with the bulk of the company’s digital work since its founding. In his capacity as CEO, Benjamin has lead The Barbarian Group to its position in the industry today – that of unparalleled creative quality and an uncanny ability to cut through the noise with consistently great and effective interactive communication. He has also been instrumental in fostering the fiercely independent shop’s sense of purpose, rebellion, mischief, innovation, results and revolution. Under his leadership, and that of his co-founders, in just five short years The Barbarian Group went from four smelly guys working out of Benjamin’s apartment to Creativity Magazine’s 2006 Interactive Agency of the Year, receiving the award just after the company’s fifth birthday.
Since co-founding The Barbarian Group, Benjamin has overseen and guided such projects as the Burger King Subservient Chicken site, which he dreamed up with the gang at Crispin, Porter & Bogusky. Virtually every acclaimed project leaving The Barbarian Group’s studio has had a touch of Benjamin in it – from the Beer Cannon for Milwaukee’s Best Light, one of YouTube’s first commercial viral hits, to M&M’s World, created with BBDO, to his behind the scenes work assisting countless agencies on the interactive components of their most important pitches.