FITC Amsterdam 2020

2020-02-24 00:00:00 2020-02-26 00:00:00 America/Toronto FITC Amsterdam 2020 Now in its 13th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


For a long time AR, (augmented reality) MR, (mixed reality) and VR, (virtual reality) were lacking concrete usecases (except porn) and was waved aside as nerds playground galore.

Today, with WebGL being a generally accepted 3D web standard, AR becoming accessible within the browser, hardware for displaying VR, AR and 3D applications becoming more affordable, and studios getting better at creating experiences while respecting the technology and its borders, we can finally start enjoying the show.

But what makes a good VR journey? What creates an enjoyable immersive AR experience?

Frank’s talk will showcase real client use-cases. He will open his (prinzipiell studio’s) cookbook and share his recipes to serve excellent results for clients like Adidas, Porsche, Samsung, Puma and many more.


See solid insights and concepts using VR and AR in your daily domestic use, and as weapon for your creativity

Target Audience

Creative coders, designers, concept artists

Five Things Audience Members Will Learn

  1. How to deliver concepts and content for VR and AR
  2. Differences between fiction and reality when using the technology
  3. What are the pitfalls
  4. Which tools to use
  5. Do’s & don’t’s