In this presentation The Mill will explore the role of authenticity in everything they do. Whether it’s crafting for sleight of hand, pushing authenticity for visual gags – is that real or isn’t it? Or whether creating watertight worlds, that are obviously not real but are logical in and of themselves. Or whether it’s about crafting for personality rather than reality. In a world where films are social currency, how can we help craft or create authentic experiences that people will want to share?