FITC Amsterdam 2013

2013-02-17 00:00:00 2013-02-19 00:00:00 America/Toronto FITC Amsterdam 2013 Where Design, Technology and Interactivity Intersect FITC Amsterdam 2013 is host to the latest and greatest in design, technology and cool shit from all around the world. Join fellow digital creators and renowned speakers at the Felix Meritis this February to learn about HTML5, CSS,… Amsterdam FITC Amsterdam

Presentation


Overview

In this presentation The Mill will explore the role of authenticity in everything they do. Whether it’s crafting for sleight of hand, pushing authenticity for visual gags – is that real or isn’t it? Or whether creating watertight worlds, that are obviously not real but are logical in and of themselves. Or whether it’s about crafting for personality rather than reality. In a world where films are social currency, how can we help craft or create authentic experiences that people will want to share?