Overview
A lack of buy-in for UX work is (unfortunately) a very common problem. One of the best ways to win more support is to use quantitative data to show that UX has a tangible impact on business goals — by calculating the return on investment (ROI) for design projects.
Kate has helped thousands of teams around the world to calculate ROI for design. One issue she sees repeatedly is that UX professionals often think that their ROI estimates have to be perfect, completely-detailed monetary calculations. That anxiety often stops people from determining ROI at all. In this talk, Kate will share 3 common mistakes she sees when UX professionals try to determine ROI. She’ll encourage you to think of ROI as a strategic tool for estimating impact, and she’ll show examples of how to do it right.
Objective
Reframe how we demonstrate the business value of UX
Things Audience Members Will Learn
- Three myths about the ROI of UX
- How ROI calculation is like converting units
- Tips for your own ROI calculations
Target Audience
UX professionals who want to show the impact of design
