FITC Spotlight UX (Online)

2020-07-09 00:00:00 2020-07-10 00:00:00 America/Toronto FITC Spotlight UX (Online) Join us for this exciting 1/2 day online event for designers looking to extend their UX skills with five amazing talks and Q&A from Google, Adobe, Asana, Center Centre – UIE, and the Nielsen Norman Group. User experience and interface (UX/UI) design is still one… Online FITC Online



1:00 To 1:05
Welcome Address
1:05 To 1:45
Like a Phoenix: Becoming a More Resilient Designer
A digital product designer’s story of failure, self-empowerment, and redemption. Over the span of two years, Catt Small experienced the highs and lows of product development—all on the same team. She will share ways to improve your persuasion skills, create a better working relationship with your peers, conduct more holistic research, and ultimately create and release a better product. Objective… Read more…
Catt Small

Staff Product Designer, Dropbox

1:55 To 2:35
How Video Games Inspire Great UX Design
Video games take users on a journey. At first Scott thought that this had nothing to do with UX design at all. But he was lucky enough to work with Raph Koster, a famous game designer and together they discovered how much their worlds overlapped. They both want to take users on a journey, and both want users to learn.… Read more…
Scott Jenson

UX Strategy, Google

2:45 To 3:25
Design Collaboration is Never Going Back to “What it Used to”
Design collaboration is never going back to “what it used to”…. But that’s a good thing. We are in a transitional and transformative year as a designer community. Right now, many of us are trying to make the most of existing workflows and processes to better anchor and stabilize our working environment. Some of us have started experimented with new… Read more…
Jessica Moon

Senior Design Manager, Adobe

3:35 To 4:15
The ROI of UX: You’re Over-Thinking It
A lack of buy-in for UX work is (unfortunately) a very common problem. One of the best ways to win more support is to use quantitative data to show that UX has a tangible impact on business goals — by calculating the return on investment (ROI) for design projects. Kate has helped thousands of teams around the world to calculate… Read more…
Kate Moran

Senior UX Specialist, Nielsen Norman Group

4:25 To 5:25
The Design Leader’s Secret Guide to Measuring UX
Quantitative metrics are an under-used tool in most user experience efforts. Jared shares the story of one UX leader, as they work to measure the UX of their organization’s products and services. In this presentation, you’ll see how the UX leader worked with 4 different categories of UX metrics: UX Success metrics, Problem-Value metrics, Progress Reporting metrics, and Value Discovery… Read more…
Jared Spool

Maker of Awesomeness, Center Centre – UIE