FITC Toronto 2016

2016-04-17 00:00:00 2016-04-20 00:00:00 America/Toronto FITC Toronto 2016 It's Time to Level Up. Your skills, your connections, your passion: take it all to the next level with FITC Toronto 2016 - a three-day professional celebration of the best the world has to offer in design, web dev, media and innovation in creative tech. Toronto FITC Toronto


The current design landscape is in flux, a confluence of disciplines, practices, and open collaborations. A response to the never-ending push for something unique, this scenario forces us into never-before-tried situations, a search for impossible solutions seemingly plucked from unchartered territory. Constant design innovation can be challenging and scary, and to succeed, we need the freedom to experiment and play. How do we build that into our design process?

Experimental design — by its nature the creation of new experiences — can get bogged down in technical specs and new devices. But experience, and innovative thinking, aren’t about technology; they’re about acting, making and moving, and constructing and deconstructing. To succeed in inspiration and iteration, we need to establish a figurative playpen — a set of experimentation methods that creates a safe space where ideas can grow and be tested. Play is at the core of enjoyable experiences, and central to the process of experimental design. Looking outside prescribed parameters helps get things done; but discovering what’s doable is the beginning.  Making it enjoyable brings clarity to you, your client, and most importantly, those who interact with your product.

Explore the creative method behind experimental design and why play and an open-ended process are key to achieving definitive results.

Target Audience

Designers, developers, business minds. Anyone who would like an inside look into the experimental design process.

Five things audience members will learn

  1. The connection between experimentation and design
  2. How to build your own figurative playpen
  3. How to trust your intuition
  4. How to create order from chaos, and distill clarity and simplicity from complexity
  5. How incorporating experience from different disciplines can push your work forward