FITC Mobile 2009
  • 2009-09-13 00:00:00 2009-09-14 00:00:00 America/Toronto FITC Mobile 2009 Toronto FITC
  • Toronto



SMS has been referred to as the mobile killer application. Over 1 billion SMS messages send each day on each tier 1 mobile network, and SMS now accounts for a decent percentage of revenue for mobile operators and developers.

This session will explore the use of SMS in applications by citing live products and services that use SMS effectively. We will dive into some code to showcase how SMS can be added to your application. We will use a couple of vendors in the implementation.

For more information about SMS Marketing prior to this session, please visit

While slightly technical in nature, this presentation is geared for developers and marketing campaigners alike – anyone who is interested in knowing how SMS is changing the way users access mobile content in quick simple bites.

An overview of why you should consider using SMS as part of your application; some useful examples of how SMS is used; and how to get started with using SMS.