Storytelling X.1

2011-06-20 00:00:00 2011-06-21 00:00:00 America/Toronto Storytelling X.1 Digital Storytelling X.1 is a one day symposium exploring how digital technologies are changing forms of storytelling today. New technologies are changing how we communicate at ever faster intervals. What the digital landscape will look like in 2015 or 2020 is anybody’s guess. As transmedia, cross-media… Toronto FITC Toronto

Presentation

Propagation for Storytellers

June 20 2011, 3:40 - 4:20pm Room: Eaton Hall

Inspire

Overview

Just because you build it, or put it on Facebook, doesn’t mean anyone will care about your story or share it. How can storytellers better design their experiences to spread and be shareable? How can marketing strategies such as Propagation Planning help storytellers think about social experiences beyond just bolting on a Twitter feed? Mike Monello, Partner and ECD of Campfire will present some techniques and strategies to help storytellers design more social and spreadable stories.