Overview
Every year hundreds of new companies and products fail because they make something that nobody really wants. Seems obvious that there should be demand for what you’re selling, so why are there so many flame-outs? Entrepreneurial types are famous for gettin’ stuff done, but sometimes (a lot of the time) the desire to start building takes over and the part where you figure out what you’re making, and more importantly why you’re making it, gets skipped. Having a solid product strategy is a great way to increase your chance of success.
In this talk Kurt will look at what a strategy actually is, what you need to get started crafting one, and what you should do once you’ve got it. Given the complexity of the topic he will only be covering the basics, but it should be enough to help you create your own product strategy, customizable to your needs and situation.
Objective
Give you the nuts and bolts for making a great product.
Target Audience
People who want to make kick-ass stuff but want some help in the planning department.
Assumed Audience Knowledge
Experience making things but not a lot of strategy work.
Five Things Audience Members Will Learn
- Strategy vs. tactics
- What you need to get started
- How to create a product vision
- Forming hypotheses and outcomes
- How to use your shiny new strategy
