Overview
When fantasy and science fiction narratives bring futuristic technology to life, artists and designers have a chance to shape audience expectation and emerging technology as never before.
This talk explores the increasingly close relationship between films, games and real world technology products. Drawing on recent work for blockbuster films like Ready Player One, Ghost in the Shell and The Martian and acclaimed games Horizon: Zero Dawn, Marti presents the studio’s design-led approach and shares how blue sky UI and UX briefs for entertainment is inspiring technology entrepreneurs looking for competitive advantage. From product visualizations and HUDs to commercial VR applications, Marti’s talk joins the dots between design for blockbuster entertainment, storytelling and emerging technology.
Objective
To inspire and excite! To illustrate the relevance of imagined worlds and storytelling to emerging technology
Target Audience
Anyone interested in exploring the relationship between design, creative speculation and technological innovation.
Four Things Audience Members Will Learn
- The role of visual design in realizing fantasy worlds and technology ambitions
- The art of credibility and collaboration
- How blue sky creativity can work for innovators
- The power of imagination
