Overview
You can make the most amazing designs in the world but if no one knows what you did, then you won’t get recognition for it. It is a fact that marketing is just as important to the success of a creative business as the work that is produced. Find out how some of the most well known interactive shops have become as well known as they are (hint, it’s not just about the work!). This session will focus on the various techniques we can all use (from studio to freelancer) to market our work, promote our skills, and attract the kinds of clients we want. We will also discuss the role that awards and contests play in the art of promotion, as well as some ways to make yourself a guru in the eyes of your clients.
Audience:
Creative studio owners, freelancers, business developers, designers, photographers, copywriters.
Handouts:
Marketing Plan Worksheet, Press Release Worksheet, Example Press Releases, Press Release Formatting, Catalog of Contests in the US and Canada, How to Become a Guru Worksheet. Attendees will be able to create a marketing plan and make it easy to follow and fit into their weekly schedule.
