Emerging Technology & Advertising 2011

2011-10-14 00:00:00 2011-10-14 00:00:00 America/Toronto Emerging Technology & Advertising 2011 At a Glance Marketing is at a crossroads. Significant changes in consumer behaviour and needs, paired with a dynamically changing marketing toolkit, has resulted in a challenging new landscape for marketers. To solve the problems we now face requires a new way of thinking and… Toronto FITC Toronto

Presentation


Overview

Marco Tempest is a self-proclaimed cyber-illusionist who combines magic and digital technology to create illusions. Magicians are often early adopters of new technologies and Marco is no exception. He is an innovator who creates his own tools and technologies utilizing computer vision, AR, AI, pattern recognition, robotics and high-speed cameras to present some astonishing examples of modern magic.

However, unlike most magicians, Marco shares his secrets. A few years ago, he collaborated with the open source community to create an augmented reality projection tracking and mapping system.

At ETA, Marco’s interactive presentation delves into the question of whether agencies can create innovative technologies while remaining propriety.