FITC Hollywood 2007

2007-10-22 00:00:00 2007-10-24 00:00:00 America/Toronto FITC Hollywood 2007 This fall, FITC comes to Hollywood for its second year, to facilitate the interaction of key content industry drivers with the best content delivery technology in the capital of entertainment and rich media. FITC Hollywood is the first conference to bridge this gap, helping to… Hollywood FITC Hollywood

Presentation

Let’s Talk About SWX, Baby!
Web Dev

Overview

There’s a world of data out there and lots of fun to be had with it. If only working with data in Flash was easier.

How easy? Only-needs-four-lines-of-code easy.
You-don’t-have-to-be-a-rocket-scientist easy.
Easy-enough-to-explain-on-a-moo-card easy!

And that, dear attendee, is how easy SWX (SWF Data Format) is. SWX is Aral’s new, open, and native data format for Flash that uses simple SWF files to store and exchange data. It’s easy enough for anyone to use!

In this session, Aral Balkan loosens his collar and goes barefoot to share his recent experiences in rediscovering the fun side of Flash with SWX. Join Aral for an honest, relaxed, and inspirational presentation on letting go and having fun with geekery. Expect Flickr and Twitter mashups, mobile apps with Flash Lite, talking plastic bunnies, and lots of free SWX (that’s with a ‘W’… tsk, tsk!) 🙂