FITC Hollywood 2006

2006-10-05 00:00:00 2006-10-08 00:00:00 America/Toronto FITC Hollywood 2006 With the explosion of rich media and entertainment-driven Flash content, FITC is expanding to Hollywood, the capital of entertainment and rich media, providing a direct bridge from the key content industry drivers to the masters of the best technology to deliver that content. FITC Hollywood… Hollywood FITC Hollywood



This presentation will take a look at the processes, benefits and challenges of creating commercial and personal work the context of a small motion design studio.

We will look to how smaller in house experiments can lead to bigger commercial ideas and I will go through some of Iamstatic¹s latest projects to illustrate how we approach a job from inspiration to sketch to storyboard and the final edit.

We will look at a number of motion pieces, broadcast spots and music videos and how each project is important in the evolution of our studio practice.

Who this presentation is for:

For people interested in motion, who are curious of how a small studio¹s process and approach evolves from project to project.

What attendees will walk away with:

The audience will walk away with an examples of how one idea can evolve into another and how even mundane experiences can inform larger goals.