Overview
Kevin will use tips and tricks gained from his 30 years’ experience in sales and advertising to
increase your sales. Using real world examples, case studies and actionable strategies you will learn how to gain competitive advantage in your next sales pitch.
Objective
Teach companies and individuals how to leverage their weaknesses and strengths to increase sales.
Target Audience
Anyone in sales, business development, prospecting, and small business.
Level
Intermediate
Five Things Audience Members Will Learn
- How to convince your team to remove “marketing speak” and replace it with authentic dialog using stats and testing
- Power of admitting being wrong: case studies from social media
- Leverage your weakness to stand out in the market place
- What business can learn from the self-help industry
- Using authentic language to change hearts and minds
