Faris Yakob Discusses Stuff that Still Doesn't Work: The Continuing Impact of Technology in and on Advertising - FITC
Emerging Technology & Advertising 2011
Advertising
  • 2011-10-14 00:00:00 2011-10-14 00:00:00 America/Toronto Emerging Technology & Advertising 2011 Toronto FITC
  • Toronto

Presentation

Overview

Faris is a strategist, geek, writer and recipient of the IPA’s coveted President’s Prize for his thesis on the future of brands. He’s also the CIO at MDC Partners, an agency network and the co-founder of the mysterious creative technology boutique, Spies&Assassins. Through his work, Faris is piecing together how we communicate in a networked world, how we can make people happy, and how we can make awesome stuff that is useful, entertaining or both. 

At ETA, Faris will be exploring the concepts surrounding technology and advertising. From a basic definition to insights on how traditional approaches are being disrupted, Faris will leave you thinking critically about the impact of technology in and on advertising.