Emerging Technology & Advertising 2011

2011-10-14 00:00:00 2011-10-15 00:00:00 America/Toronto Emerging Technology & Advertising 2011 At a Glance Marketing is at a crossroads. Significant changes in consumer behaviour and needs, paired with a dynamically changing marketing toolkit, has resulted in a challenging new landscape for marketers. To solve the problems we now face requires a new way of thinking and… Toronto FITC Toronto

Presentation

Faris Yakob Discusses Stuff that Still Doesn’t Work: The Continuing Impact of Technology in and on Advertising

October 14 2011, 11:10 - 12:05pm

Overview

Faris is a strategist, geek, writer and recipient of the IPA’s coveted President’s Prize for his thesis on the future of brands. He’s also the CIO at MDC Partners, an agency network and the co-founder of the mysterious creative technology boutique, Spies&Assassins. Through his work, Faris is piecing together how we communicate in a networked world, how we can make people happy, and how we can make awesome stuff that is useful, entertaining or both. 

At ETA, Faris will be exploring the concepts surrounding technology and advertising. From a basic definition to insights on how traditional approaches are being disrupted, Faris will leave you thinking critically about the impact of technology in and on advertising.