We will discuss the approach and process used to create exciting endresults while effectively delivering simple messages and clarity forthe user. ‘Simple’ does not have to mean boring, and ‘exciting’certainlydoesn’t have to be complex and overbearing. Flash is atool that enables data-driven applications with infinite navigationoptions, animation, and dynamic multimedia unmatched by thecapabilities of plain html. While the temptation exists to createeye-popping, over-the-top projects, such efforts usually end upconfusingand intimidating users. We will cover ways in which you can makeclearer, simpler projects while maintaining the cool factor.