FlashintheCan 2004

2004-04-03 00:00:00 2004-04-06 00:00:00 America/Toronto FlashintheCan 2004 The FlashintheCan (FITC) Festival celebrates digital innovation and creativity, continues to raise global awareness of Canadian digital innovation, and celebrates Ontario and Toronto’s leadership in digital media. Toronto FITC Toronto



As designers, our ultimate goal is to solve problems. Information overload, graphic bombardment, and exponential technologies are leading us towards a perpetually misinformed and confused society. Ultimately, it is the designer who controls the message — be it deconstructed, harmonious, balanced, agitated, or obfuscated.

We should not think of images as arbitrary devices that accompany textual narratives, nor should we perceive type as the dénouement of all narratives. The autonomous nature of both type and image lead us to believe otherwise. However, there exists a median wherein typography and graphics merge into aesthetic solidarity  even when in motion.

I Image as Narrative
II Type as Image
III The Grid, The Objectives, and The Median
IV Maintaining compositional integrity with motion.