FITC Toronto 2018

2018-04-08 00:00:00 2018-04-11 00:00:00 America/Toronto FITC Toronto 2018 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC Toronto


In this presentation, Drew will discuss how the evolution of design –in 5 stages– transformed his creative journey as he progressed from a design & engineering student to a startup CEO.

After graduating in engineering, Drew began working in motorsports, learning how to problem solve in high pressure situations. He learned how to create highly technical systems and execute precision engineering, but the ability to package that system into a tangible product was missing. His left brain missed his right so he went back to school to Milan, Italy to become a designer.

Shortly after design school, Drew found his passions shift toward the nascent action camera market as it captured his two goals of form and function. He moved to London where he started designing action cameras for Drift Innovation and Foream Technologies. While at Drift, Drew’s design caught the attention of NASA, who wanted to mount the cameras on a space station. Drew spent 6 months on this challenge. Witnessing the evolution of the action camera market from niche to mainstream inspired his next move, returning to Canada to launch his product design studio, Twenty2b, and create Seam Technic as its first technology startup.

Drew will present his designs and discuss what challenges he was facing during his design process at each stage, and how his timely creations kept elevating him from one plateau to the next.


To inspire creative growth in a very technical world, and demonstrate how engineering and design can live in harmony in product design and tech startups

Target Audience

Any aspiring designers, engineers and CEOs at all levels


Five Things Audience Members Will Learn

  1. The evolution of wearable product design
  2. The challenges of “smaller, better, faster, stronger” in designing hardware
  3. How to overcome creative obstacles
  4. Using design to create a tech startup
  5. What’s next for design in consumer products