What separates a “board monkey” from a genius? Whether you call it interaction design, information architecture, service design or experience design, it’s a discipline that is increasingly gaining importance in the architecture of our sites, gadgets, environments and world. But what makes a great UX designer? Whether at a big digital agency or a tiny startup, the answer doesn’t change. This talk will look at 13 attributes with discreet examples that illustrate how each has translated to better work for us, and will also do the same for you.