Overview
Daniël will talk about frustrated customers, brands with separation anxiety and how design can help.
In today’s world, brands are defined by their user experience. Smooth talk and coupons will get you nothing more then a one night stand. Brands that achieve lasting relationships with their consumers invest in improving every interaction continuously. Not just on a functional level, but they manage to surprise even their closest ones time and time again.
Kraftwerk is the design label of Amsterdam based creative agency Achtung! With over 10 years of experience in brand activations and games, the new label applies creativity and entertainment to the world of service design. The talk will feature some fresh new cases that showcase how design can strengthen the relationship between brands and their customers.
OBJECTIVE
Inspire
TARGET AUDIENCE
Designers, creatives, technologists, strategists, producers and brand owners.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
- How brands can learn from relationship therapy
- How we transformed our agency model
- How service design and advertising can join forces
- What Kraftwerk has been up lately
- How Dr. Phil would do as a designer
