Overview
Soren Kierkegaard once wrote, “Life can only be understood backwards, but must be lived forwards.” This inspiring thought helped LEMZ, the agency behind the acclaimed ‘Sweetie’ campaign, to define a clear mission and to create successful work. In this talk Remco Marinus will reflect on the growth of LEMZ and the campaigns that define them, taking time to look back and understand the events and developments that have shaped them. In essence, he’ll be cutting down a tree to study the rings, which helped them learn how to grow a healthy forest in the future.
Objective
Design for success: How looking back can help us to be more successful moving forward.
Target Audience
This talk is aimed at everyone who’s interested in getting the most out of their creativity, whether you’re a designer, writer, programmer or entrepreneur.
Five things audience members will learn
- The ‘cut a tree to grow a forest’ principle
- Discover how your past defines your future
- Find your defining moments
- Get more out the things you do
- Tell your story better
