Spotlight UX/UI 2017

2017-05-27 00:00:00 2017-05-28 00:00:00 America/Toronto Spotlight UX/UI 2017 In this one day event on UX/UI we're diving into the latest tips, tricks, and techniques from some of the top designers and developers working on major projects today. Toronto FITC Toronto



If you’re attending this event, it’s a safe bet that you’re familiar with human-centred design, and the principle of designing with the user in mind.

This talk covers the other kind of human factors that you need to take into account as a designer, before your product ever ends up in front of users. Naomi is talking about an often-overlooked challenge that UX designers face: navigating the complex web of professional relationships within which our work happens. We need to successfully identify, address, and leverage the needs, goals, and concerns of all the humans we work with and work for — people who can be our biggest allies and advocates, or stop good UX design work in its tracks.


In this talk, Naomi will walk you through examples of who these humans are, what some of their motivations are, and strategies for building professional relationships that can set you up for success — and give that awesome UX you’re designing a fighting chance of ending up in users’ hands.

Target Audience

UX designers, UI designers, product designers — plus anyone who works with or manages designers

Five Things Audience Members Will Learn

  1. How to extend the principles of human-centred design into your professional relationships
  2. Why broadening your perspective can help you be more successful with the things that you care about as a designer
  3. Strategies for building professional relationships outside of a design team, and how those can help you
  4. How to stop worrying and learn to love things like facilitation, negotiation, and giving presentations
  5. Ways to be an effective advocate for design — or better yet, enlist allies to do this for you