CAMP Festival 2014

2014-09-08 00:00:00 2014-09-10 00:00:00 America/Toronto CAMP Festival 2014 CAMP will educate you on the advancements in digital media, push your creativity, and leave you an inspired happy camper. Calgary FITC Calgary



Augmented Reality has typically been defined as a layering of digital data, including text, images, audio, video, and 3D models, atop the physical environment, and is experienced through an AR equipped device such as a smartphone, a tablet, a computer with a webcam, or a pair of see-through digital glasses. AR is quickly advancing into a second wave that will surpass novelty and gimmick, and extend our human capacities to better understand, engage with, and experience our world in new and meaningful ways. Helen will speak to her experiences of working with AR for 10 years as a designer and Ph.D. researcher to share how the medium has evolved and provide glimpses of where AR is headed.



Inspire designers and technologists to question, imagine, and invent the near future of AR.


Target Audience

Designers, technologists, artists.


Assumed Audience Knowledge

Basic knowledge of AR. Try and download an AR demo to experience first hand before attending.


Five Things the Audience Will Learn

  1. Unlearn what we know about Augmented Reality so far and learn what it can become
  2. The big ideas that will change AR
  3. Pitfalls to avoid in designing AR experiences
  4. What makes AR unique as a medium
  5. The importance of involving artists and designers early on in emerging technologies