Why is Candy Crush so addicting? Why do you love swiping on Tinder? How does Amazon always know what extras you should buy? It’s not just amazing design that compels you to play, use and purchase these products, it’s the purposeful application of science embedded within the design that is influencing and delighting you. In this presentation, Michael Sikorsky, co-founder and CEO of Robots and Pencils, will expose some of the best secrets behind compelling design, particularly in technology. Find out why you should apply lessons from sociology, psychology and behavioral economics to influence and delight your users.