Fiction meets science when emerging media, interactive content, cinematic storytelling and architecture come together to create Experience Design. Re-imagining both media content and screens, Experience Design challenges traditional forms of content creation and expands the art of the digital into the realm of the physical. This session will make these seemingly abstract ideas very real and demonstrate that much of the future of design and architecture resides in this new discipline.
Anyone interested in the design and future of branded experiences.
Knowledge of what experience design is, and how it impacts design thinking and branding.