FITC Toronto 2019

2019-04-29 00:00:00 2019-05-02 00:00:00 America/Toronto FITC Toronto 2019 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC EST Toronto


Sometimes, the job of an experience designer is to take a step back from the click paths, the flow and the pretty pages, and take a look at the world to figure out how rising digital behaviour can ease, enable and enhance pre-existing human rituals.

For the past two years Sid Lee has been working with the start-up Fragment to mine the possibilities of technology to assist in one of the most difficult moments in our lives: death. Funerals were once a place of mourning and gathering, but the event seems to have lost its sense of catharsis and togetherness. Join Vincent Ramsay-Lemelin, Sid Lee’s digital and innovation senior creative director, for a discussion of how UX can help reimagine this ritual to offer a renewed funeral experience with human needs at its core.


How can experience design throw new light on death and on an industry almost everybody tries to avoid but ultimately is forced to interact?

Target Audience

UX designers, IoT, graphic designers, creative technologists and experience designers

Five Things Audience Members Will Learn

  1. What you learn by disrupting one of the world’s oldest industries
  2. Why humans have been doing what they do for over 100 years
  3. How human insight fuels innovation
  4. Applying brand values to a digital project
  5. The Sid Lee process for experience design