CBC Radio 3 produces weekly radio programs and Web sites from its offices in Vancouver, Winnipeg and Toronto. It’s been recognized around the world for its interactive work on projects like CBC Radio 3, CBCHomeDelivery andTuningTheWorld and it continues to explore new types of public broadcasting in a multi-platform and networked media landscape.
Key lessons learned about using Flash to deliver broadcast driven integrated content to online and on air audiences on a regular, and very short, production schedule. CBC Radio 3 uses Flash almost exclusively for it’s screen projects and it’s the main delivery platform for a majority of our audio and visual content.
The lessons are not be about working with database-driven, company catalogue, annual report type of static content. They are about how to use Flash when working with content structured around narrative; stories like you see on television, read in magazines or hear on the radio.