Before PlayBook arrived to the market Mariano decided to start playing with PlayBook SDK. He found some troubles along the way but nothing stopped him, and he launched BlueBox. Three months later more than ten thousand users are using BlueBox, it has won some prizes and people are requesting more features. Mariano will show you how he realized his idea, how and applications can reach user needs and what you should pay attention to when developing for new platforms. He also will show some tips and tricks on mobile development.