FITC Toronto 2024 // In-person

2024-04-29 00:00:00 2024-05-01 00:00:00 America/Toronto FITC Toronto 2024 // In-person Join us for a celebration of the best the world has to offer in design, digital development, media and innovation in creative technologies. Toronto FITC ET Toronto

Presentation


Overview

The conversation explores avenues for taking creative risks to captivate new audiences and foster deep bonds. From The Sphere in Vegas to the Illuminarium now in Toronto, to a custom build-out for a far-out idea, we explore the art of crafting emotionally resonant immersive narratives that combine high tech edge with a real-world presence. Shelley Simmons, Executive Producer of Innovation at Quiver and Jef Moore, Group Creative Director from Mosaic highlight how immersive storytelling should be an integral component of every brand’s media strategy, offering the potential for viral consumption and profound audience impact.

Dive into the dynamic landscape of immersive experiences where brands navigate the relationship between immersive storytelling, authentic engagement, and commercial interests. This candid convo delves into strategies for aligning brand goals with audience connection, emphasizing authenticity, connection, and seizing opportunities in the immersive realm.

Objective

How brands can leverage the world of immersive entertainment to meaningfully connect with audiences.

Things Audience Members Will Learn

  • The Value of using immersive experiences for brands
  • How to connect with audiences through immersive content
  • How to integrate an immersive experience with existing marketing channels to ensure consistency
  • Why it is important to consult with production during ideation

Target Audience

Brand Managers, Marketers, Advertisers, Producers, Creatives