Overview
This talk explores avenues for taking creative risks to captivate new audiences and foster deep bonds. From The Sphere in Vegas and the Illuminarium now in Toronto, to a custom build-out for a far-out idea, we explore the art of crafting emotionally resonant immersive narratives that combine high tech edge with a real-world presence. Moderated by Ramona Pringle, Shelley Simmons, Executive Producer of Innovation at Quiver and Dan Berzen, Creative Director from Mosaic, and Jason Legge from ZeMind highlight how immersive storytelling should be an integral component of every brand’s media strategy, offering the potential for viral consumption and profound audience impact.
Dive into the dynamic landscape of immersive experiences where brands navigate the relationship between immersive storytelling, authentic engagement, and commercial interests. This candid conversation delves into strategies for aligning brand goals with audience connection, emphasizing authenticity, connection, and seizing opportunities in the immersive realm.
