Overview
What if ads were fun again? AR can transform traditional advertising and marketing content as entertaining branded experiences that seamlessly fit into any environment. In an increasingly noisy world, AR helps to better capture attention and ultimately drive business impact by allowing content to stand out from the crowd, unlock creative freedom, and meet people where they are.
Objective
Inspire new thinking around the myriad uses of AR in marketing
Things Audience Members Will Learn
- Key AR Trends
- New formats for AR content
- Multi-platform opportunities
- Creative best practices
- Metrics for success
Target Audience
Brand and digital marketers, agency planners, creative developers and technologists
