I'm not sure who else will blog about these guys but I'd like to include my opinion.

One of the things that struct me about Grupo W was their use of viral advertising and getting the public to be interactive just by talking or thinking or doing both. The Save Fermin campaign was a very good example of this. I must say I was really impressed by the fact that they also take on projects that may not pay them in any way. I mean we live in a world where money is the lifeline. FITC has really done a good job showcasing design that focuses on helping people and getting people to think.

They did say that they "take the opportunity to make strange websites", which definitely shows in their experimental type websites, like showdowninteractive.com

"Be nice to crazyness" can produce some interesting and thought provocating internet environments.