A truly gifted experience designer, Tali Krakowsky is the founder of Apologue, a studio dedicated to the creation of immersive storytelling environments.
Committed to a highly multidisciplinary and collaborative methodology, Tali has worked with clients such as the Museum of Modern Art, Frank Gehry, Airbus, IBM, the Grimaldi Forum, Victoria’s Secret and Van Cleef & Arpels. Throughout her career as Director of Experience Design at Imaginary Forces and WET Design, Tali has led the conceptual and strategic development of projects that seamlessly integrate storytelling, new media and physical environments. She has published several articles on design, architecture, and innovation through collaboration, and is a frequent speaker on the topic of design, technology, and architecture. Tali is also a regular blog contributor to the FITC blog and Creativity Magazine.
Born in Israel and raised in Hong Kong, Tali has a Bachelor of Fine Arts in Communication Design from the Parsons School of Design and a Master of Arts from UCLA's School of Architecture, where her thesis was on interactive architecture. She is a Founding Member of 5D: The Future of Immersive Design, an Entertainment Council Member of the Urban Land Institute [ULI] , and serves on the Board of Directors of the Society of Environmental Graphic Design.