While the community manager role is a growing and developing profession, the title barely existed 3 years ago. Match that with a ridiculous rate of change, new & emerging platforms, and fuzzy logic around metrics and itʼs easy to see why there are a hundred different definitions of what a CM should do and how we know they’ve succeeded when they’ve done it.
Weʼre left with one of the most critical customer-facing roles within an organization potentially going to one of the most junior members of the team with no opportunities for mentorship or training.
That sucks. Luckily, this day wonʼt. Weʼll educate, inform and inspire professional community management on client and brand teams.