Samuel Asher Rivello is the principal of (RMC), a Los Angeles area multimedia consulting company. RMC services include software architecture, consulting, development, and training. Sam has designed, developed and/or managed development of 400+ Flash and Shockwave games and applications for Fortune 1000 companies.

Sam has a decade of experience with the Flash Platform. He is an Adobe Certified Designer and Developer for Flash, an Adobe Flex Champion, an international public speaker, and a university professor. His writing and programming have appeared in leading publications including Adobe’s EDGE Magazine and Adobe’s Developer Center (ADC) . In recent years his focus has shifted from Flash game development to Flex application development but he continues to learn as much as he can from all of the Multimedia landscape.