Well known in the handheld industry as a visionary, pioneer, and trend-setter, having worked on several software and hardware projects including the Newton for Apple Computer. Co-author of three books on rich media and device application development, Phillip M. Torrone is a designer, developer, and inventor. Phillip is Director of Product Development at Fallon Worldwid. Fallon is one of the world’ most critically acclaimed creativity companies, delivering innovative strategic business solutions for some of the world’s leading brands. Fallon recently created “The Hire” a series of Internet only films on BMWfilms.com by top directors in Hollywood. Fallon’s clients include BMW of North America, AND1, Citi, drugstore.com, EDS, Holiday Inn, Internation Truck and Engine Corp., Lee Company, Microsoft, Nikon, Nordstrom, Nuveen Investments, PBS, Ralston Purina, Starbucks Coffee Company, Timberland, Timex, and United Airlines. Phillip sits on numerous advisory boards, regularly speaks at industry conferences, events around the world and has recently been featured in Wired Magazine. Phillip is also putting the finishing touches on a new book called Flash Enabled, the definitive resource guide for developing multimedia content for mobile devices which based on the web site flashenabled.com which has over 3 million visitors per month.